What to watch
Best streaming guide in the US
Lady Gaga took center stage during Super Bowl LX, but she did not perform during the halftime show.
Instead, the singer appeared in a high-profile commercial for Rocket and Redfin that touched the hearts of millions of viewers.
In the exclusive debut, Lady Gaga traded her avant-garde stage outfits for a cozy red cardigan and sneakers. This look paid a direct and nostalgic tribute to the beloved children’s television host, Fred Rogers.
Furthermore, the advertisement features Lady Gaga walking into a familiar, sunlit entryway while singing a soulful, piano-led rendition of the iconic theme song, "Won't You Be My Neighbor?"
As she changes her shoes and settles in, the commercial transitions through various scenes of real families finding their "perfect neighborhood" using Redfin’s search tools and Rocket’s mortgage services.
Lady Gaga told the media that the project felt deeply personal because she views a home as more than just a building. She sees a house as a sanctuary for the soul and a place where people find true peace.
Lady Gaga and the creative team behind the ad aimed to capture the spirit of radical kindness that Mister Rogers championed for decades.
By using such a recognizable cultural touchstone, the collaboration sought to cut through the high-energy noise of typical Super Bowl Sunday marketing.
After all Lady Gaga explained that she wanted to remind people about the importance of community and the feeling of belonging in a world that often feels divided.
The production team meticulously recreated the aesthetic of the original set, from the wooden cabinets to the specific shade of the knit sweater.
However this Super Bowl commercial marks a busy start to 2026 for the star. Beyond her television appearances, she continues to work on new music and her various business ventures.
She noted that filming this specific spot allowed her to tap into a softer side of her personality.
Fans praised the performance for its respect and warmth, turning a simple business ad into a meaningful cultural moment.
