What to watch
Best streaming guide in the US
Kanye West released a visually striking music video for his new song "Father" early Saturday morning, March 28, 2026.
The track, which features Travis Scott, is onw of the favorites from Kanye West's latest album, BULLY.
Directed by his wife, Bianca Censori, the video features an eclectic cast including a knight on horse and astronauts, but a man sitting in a church pew who bears an uncanny resemblance to Michael Jackson stole the spotlight.
The figure, dressed in an all-white suit, sits motionless behind Kanye West for much of the video before eventually joining a wedding procession.
The resemblance was so precise that it triggered immediate online debates over whether Kanye West had used AI to recreate the late King of Pop's likeness.
However, it turned out that Fabio Jackson, a 32-year-old professional MJ impersonator with a large social media following, played the role.
The music video for "Father" serves as Bianca Censori’s directorial debut. She opted for a surreal, highly symbolic setting inside a church where a congregation gathers around a communion table.
The narrative takes a bizarre turn when astronauts approach West and remove a mask to reveal that he is actually an alien in disguise.
Shortly after, another alien, revealed to be Travis Scott, enters the chapel.
Fans and critics have widely praised the video's high production value and artistic direction.
Censori shared early mock-ups of the set on Instagram, thanking designer Cody Fusina for helping bring her vision to life.
The collaboration between Kanye West and Travis Scott continues their long-standing creative partnership, and the inclusion of the Jackson lookalike has added a layer of mystery and nostalgia that helped the video dominate social media trends throughout the weekend.
